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7 Automotive Brands Disrupting the Industry

  • by: Conor McKeon
  • On: 17, Oct 2019
3 min read

With more competition, more regulation and higher customer expectations than ever before, the Automotive sector is continually advancing its efforts to create powerful, safe and enjoyable cars.

Here are the most innovative car brands shaking up the sector.

7. Ford – Remote Access for All

In recent news, Ford has made its smartphone-enabled connection service completely free. The FordPass lets owners remotely start, lock and unlock their vehicle, find and direct them to parking spaces, locate their vehicle in a car park and access up-to-date information such as oil and fuel levels from anywhere, all through a few taps of a smartphone screen. The move puts Ford ahead of competitors like General Motors and Toyota in this space, who offer the same service at up to $15 per month.

6. Tesla – Torque Vectoring

Famous for Automotive innovation, Tesla have been busy creating a number of unique products and functionality updates in the past few years. Billed as the ‘safest, quickest car on the road’, the latest updates to the Tesla Model S include three motors, which enables the driver to control wheels on opposites sides of the vehicle individually for an enhanced driving experience. The Tesla Model 3’s aero wheels are said to have increased aerodynamic efficiency by 10% compared to previous models.

5. Hyundai – Sustainability

Hyundai’s Ioniq Hybrid is the industry’s first car with a choice of all-electric, hybrid and plug-in hybrid propulsion versions. The Ioniq Electric is zero-emissions whilst looking, feeling and sounding like a standard car. All the models offer simple design and low running costs, evidencing that a sustainable vehicle can be an affordable, realistic and desirable future option for everyone.

4. BMW – Truly Autonomous Technology

Famously ‘ahead of its time’, the BMW iNEXT is set to be the world’s first fully autonomous car. The iNEXT can also be driven by humans at customer convenience, with different levels of control available. Created around the concept of allowing each user to design their own personal space, the car offers additional features for human driving mode, including intelligent materials and a voice-activated personal assistant.

3. Audi – Driving Experience

Always at the forefront of Automotive innovation, Audi’s ‘Vorsprung durch Technik’ philosophy ensures the company and all its products strive to achieve new levels of excellence.

Some of Audi’s latest technology includes intelligent features like LED headlights which flood the road with light without dazzling traffic and automatically adjust to dip or increase the beam. Assisted parking, predictive pre-sensory accident prevention and all-wheel drive technology for better handling in all weathers enhance the safety and quality of the driving experience.

2. Porsche – Flexibility

Porsche have responded to the ever-increasing customer demands for flexibility, variety of choice and personalisation by creating a bespoke app that allows access to a whole fleet of vehicles. The Porsche Passport effectively empowers customers to ‘own’ a diverse range of sports cars: for a subscription fee, drivers can choose from over 26 Porsche models to drive at their convenience and change their current model at the tap of a phone screen.

The success of the 18-month pilot project in the US, which saw Porsche customers drive over 1million miles and more than 80% of Porsche Passport members becoming customers, means the Auto giant is now extending its service. Porsche Host will bring in car-sharing providers for American customers and Porsche InFlow will offer drivers in Germany short-term and flexible ownership of used models.

1. Volvo – Safety

Volvo has been revolutionary in Automotive safety since pioneering the modern seatbelt in 1959, the company’s modern Safety Vision commitment includes striving to limit the top speed on all its vehicles to 100mph by 2020.

The company ethos aims to reduce the numbers of injuries and deaths to Volvo drivers, passengers and pedestrians to zero, by targeting three main causes of auto accidents: speeding, distraction and intoxication. Volvo customers will not only benefit from autobrake technology in the event of a potential collision, but also automatic speed limit controls around schools and hospitals, and in-car cameras and technology that intervenes when drivers fail to respond to warning messages to slow down and park the vehicle in a safe area.

Discover our 6 Moments that Changed Motorsport History.

Recruiting for Automotive staff? Find out how VHR can help.

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